Updated: Jun 20
Think your business doesn’t need a blog? Think again… Let me let you in on a little secret about the incredible benefits of blogging for small businesses, and why you’re missing out on $$$ (or £££) if your business doesn’t have one...
The benefits of blogging for small businesses
Are you on the fence about whether or not your should start blogging for your business? Well, let me ask you this…
Do you want to increase your website’s visibility in search engines (SEO)?
Do you want to be known as an expert in your field?
Do you want to provide relevant, valuable content to your potential customers?
Do you want to communicate your brand values in an organic way?
Do you want to build a network of raving fans?
If you answered yes to any of the questions above, then YES - you need a blog!
It's not about what you want or need - it's about what your potential customers want and need.
Here are 6 reasons why your business needs a blog:
1. Blogs build trust and relationships
One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging for your business.
If you're an expert in what you do, you should be able to easily write interesting and educational blogs about your area of expertise.
A business blog steps away from advertising your services, and instead focuses on providing value for you ideal customers through writing educational and interesting content about topics relevant to your business's offering.
Educating your potential customers through your blog posts means they are equipped with the information they need to make a confident decision about a particular product or service. After obtaining that information from you, they’re more likely to make the purchase from you (woo-hoo!).
Give em’ something of value, and you’ll increase your chances of getting something back in return.
Think of it this way:
IRL (in real life), if you asked an industry expert for advice, and they happily gave you useful information for free, without asking for anything in return, how would you feel about that person?
You’re likely to think positively of them, and to trust them. You’re also likely to think of them when you need similar services in the future (or recommend them to a friend!).
It all comes down to building trust and relationships with your ideal customers, and a relationship can be built purely through reading your business’s blog.
2. Blogging allows your brand’s personality to shine
Blogging is an authentic way of showcasing your brand’s personality and values. It can be an effective way of showing potential customers why you’re different to your competitors, and why they should do business with you instead.
While you’re providing educational and entertaining content for your ideal customers to read, you’re also letting your brand’s personality shine through and giving them a taste of your core values and what you stand for.
Why is this important?
People don’t want to do business with businesses, they want to do business with people. After reading a few of your blog posts, the reader will feel like they know you!
A blog is a powerful way to connect with your ideal customers, and say what you want to say without being limited to the amount of characters you can use.
You can speak directly to your customers in a way that’s engaging, tells a story, and also inspires them to take action in a beautifully natural way.
If you do a great job of it, you can turn readers into die-hard fans - and who doesn’t want raving fans of their business!?
3. Blogs are great for SEO
Not only are blogs great for reaching new potential customers and helping them along the sales journey, blogging also goes hand-in-hand with helping your website rank highly in search engine results.
Search engines, like Google, reward websites that publish the best quality content that answers searchers queries and provides solutions to their problems.
Blogs about topics relevant to your businesses' offering and area of expertise provide fresh, relevant content that Google will eat up - om nom nom says Googlebot, as it devours your freshly published blog post...
If you create content that offers value to consumers, addresses their pain points and answers their questions, you will be rewarded by being shown in relevant search results.
Plus, every new blog post is one new indexed page on your website, which means one more chance to show in search results.
The best part is that once a blog post ranks highly in search engines, you're almost guaranteed to get consistent organic traffic from that blog for years to come.
Now that's what I call a worthy time investment!
Want to learn more about search engine optimisation? Check out my beginner's guide to SEO.
4. Blogs attract more of the right people to your website
According to blog research conducted by Hubspot, websites with a blog tend to have more than four times more indexed pages than websites without them.
That's four times the opportunity for getting leads and sales for your business!
On top of this, results showed that:
businesses with blogs had 55% more visitors than those without them, and 97% more inbound links!
However, you don't want just anyone visiting your website.
You want to attract people who are actually interested in the goods/services you offer, and are likely to make a purchase from you.
If you’re blogging about relevant topics to your business, a blog helps to attract those people, because they have made a conscious decision to click through to your website and to read your blog content.
They may click through to your blog from social media or email, or they might come across it in search engine results.
Regardless of how they find it, when they click through to your blog they’re showing interest and intent, which means there’s a possibility they could convert with you right then and there, or further down the line (if they like what they read).
5. Blog content can be repurposed
Another great aspect about blogging for businesses is that you can use them in multiple ways.
A blog post can be shared on your social media platforms, sent via email, and you can even turn the content into a script for a video, or a podcast episode.
If the blog is part of a wider topic, you can write more blog posts that cover that topic in-depth, which can later be compiled and turned into an e-book or online course for your business.
Since a blog is hosted on your website permanently, you can always update it after six months and republish it with new insights and fresh content - giving it a boost in traffic and also a boost in SEO power. Then, you can post it on your social feeds again.
Now that’s what I call getting more bang for your bloggin’ buck!
6. Blogs help you stand out on social
People get sick of seeing ads. In fact, we scroll past them without thinking twice these days.
Creating thumb-stopping content ain’t easy. But blogs are a great way to diversify your social media content calendar and step away from the shameless self promotion and selling.
If your headline and image is attention-grabbing and sparks curiosity for the viewer, you’re likely to get the click.
Plus, if you've written a great blog post that's educational, relevant and entertaining, you're likely to entice them to stay on your website a while.
If they like what they see (and read), they could be inspired to find out more about you and what you offer. They might share the blog with their friends, sign up to your mailing list, or who knows, they may even make a purchase...
Still think your small business doesn’t need a blog?
While that’s just a few of the plethora of reasons why blogging is great for small businesses, I’m sure that has been enough to illustrate the potential benefits of blogging.
I hope you found this short guide helpful. If you did, why not share it with someone else who may also find it useful? Sharing is caring, after all!
Still on the fence? I’m sure your competitors will appreciate having less competition online... (ouch!).
Need help getting started with your blog?
Get in touch with me - Janelle from ContentQueen. I’ve spent the past seven years writing blogs for businesses to increase their brand awareness, attract more of the right people to their websites, and tenfold their SEO efforts.
I’d love to do that for you, too!
As a SEO consultant and certified content marketing specialist, I know how to write high-quality content that provides the best possible value and experience for its target audience, and also ranks highly in search engine results.
Working remotely from London, UK, I’m available to be hired on a freelance basis for all types of content writing and editing.
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